Effective programs, the ones that strengthen the brand and drive revenue, make
the connection. Exposure is a start, but the connection is the goal. FanLab provides the strategic information needed to provide a true read of a program’s performance and impact.

FanLab’s approach is broader than exposure measures and deeper than attitude and usage studies. We answer the big questions. ‘What is the impact on the brand?’ and ‘What has this sponsorship done for the bottomline?’ FanLab’s interdisciplinary methods combine knowledge from psychology, attitude research, marketing, and program evaluation to provide clients with an innovative approach to assessing the marketing and business impact of their sponsorship program.